Mega Pixel 16.1
Optical Zoom 10x
Digital zoom 40x
HD Movie Yes
LCD Size 3.0 Inch
LCD Touchscreen No
CMOS Sensor No
Built In Memory No
Memory Type MS Duo / MS PRO Duo / SD / SDHC / SDXC
Battery Type Lithium-ion NP-BN
Battery Life 220 Images
Slim Less than 1″ Yes
Dimension 94.3 X 56.1 X 21.7mm
Weight 142 g
Slim, Compact Body
Stylish camera, beautiful pictures
At only 21.7mm, Cyber-shot W690 is one stylish camera you’ll love to bring along with you wherever you go.
Slim Compact Camera
10x Optical Zoom
Get up close and personal with this slim Cyber-shot
Enjoy exceptional shooting freedom with this new Cyber-shot. Superb 10x optical zoom and a slim body assure you of ultra-sharp photos and movies in nearly any situation from a camera that fits easily in pocket or purse. The 25 – 250 mm focal length1 lets you shoot in tight interiors, photographic majestic landscapes or zoom up close to distant subjects. A great way to capture the moment wherever it occurs.
10x Optimal Zoom
-1 35 mm equivalent
-2 Excluding lens
Sony’s superior optical technologies make possible an extremely small lens unit to fit the camera’s compact dimensions. Featuring a new Advanced Aspherical (AA) lens element only 0.3 mm thin at its centre (a truly remarkable engineering feat), the lens unit delivers high performance over the entire 10x zoom range. Whether shooting photos or movies, images will have a rich vibrancy you can almost feel.
10x Optimal Zoom technology
Vivid and sharp images, at all times
With 16.1 megapixels, you can capture clearer and sharper images that are low in noise and high in picture resolution, even when they are blown up to large sizes or cropped to focus on the subjects you desire.
4 Picture Effect Modes
Let your creativity flow
Express your imagination freely and turn everyday scenes into dramatic images. With our 4 Picture Effects modes – Toy Camera, Pop Colour, Partial Colour and Soft High-key – you can expand your creative horizons by transforming ordinary photos into magnificent works of art.
360′ Sweep Panorama
Capture your surrounding environment in a single shot
To capture breathtaking 360′ panoramic shots of your environment, simply sweep your camera horizontally in a circular motion. The photos will be seamlessly stitched together to create one spectacular 360′ panoramic image.
360 Sweep Panorama
For blur-free videos always
Unsteady hands can cause disappointing movie-recording results. Optical SteadyShot (Active Mode) employs a 10x wider camera-shake correction angle than conventional image stabilisers to reduce camera shake, even for footages taken while you are walking. And that means you can shoot smoother, blur-free movie footages when you are on the go.
BIONZ Image Processing Engine
BIONZ Image Processing Engine drastically reduces the picture noise level and achieves high accuracy in auto-focusing, exposure auto-correction and auto white balancing; creating more natural and vibrant images in different shooting environments.
Processing Engine Intelligent Scene Recognition
When you don’t know which mode will give you the best shooting results, or when you don’t have the time to choose the ideal setting, intelligent scene recognition comes to your rescue. It is simultaneously activated to optimise the settings and give you stunning photos every time.
Recognition Clear Photo LCD Monitor
Compose and show off your images on the Clear Photo LCD monitor, which features a special anti-reflective coating for sharp visibility, even in bright sunlight.